# BuyScout® AI Store Agent > BuyScout® AI Store Agent is a merchant-facing AI sales and support agent for Shopify stores. It uses the merchant's current catalog, store content, policies, and available shopping context to answer questions, recommend products, and support shoppers before and after checkout. This file covers the merchant-facing BuyScout® AI Store Agent. The consumer-facing BuyScout® Shopping Assistant is a separate product; the browser extension is one way shoppers access it. Use the linked pages for current capabilities, channel availability, plan details, and limitations. ## Product - [BuyScout® AI Store Agent](https://www.buyscout.ai/): Overview of BuyScout®'s on-site AI sales and support experience, store knowledge, merchant controls, and Shopify installation. - [AI Store Agent FAQ](https://www.buyscout.ai/faq): Answers about features, pricing, installation, shopper conversations, and merchant setup. - [Book a demo](https://www.buyscout.ai/demo): Schedule a 30-minute walkthrough of how the AI Store Agent works for a Shopify store. ## Goals and use cases - [AI Store Agent goals](https://www.buyscout.ai/goals): Choose a merchant goal and learn how the AI Store Agent helps, how the workflow operates, and where its limits apply. - [Convert more visitors](https://www.buyscout.ai/goals/increase-conversion): Use product, policy, and compatibility guidance to help high-intent shoppers make confident purchase decisions. - [Increase average order value](https://www.buyscout.ai/goals/increase-average-order-value): Recommend relevant upgrades and add-ons that respect the shopper's needs and current cart. - [Automate routine support](https://www.buyscout.ai/goals/reduce-support-costs): Resolve routine product, order, delivery, and policy questions while escalating exceptions. - [Reduce cart abandonment](https://www.buyscout.ai/goals/recover-abandoned-carts): Address active checkout hesitation with product, delivery, policy, and cart guidance. - [Prevent avoidable returns](https://www.buyscout.ai/goals/reduce-returns): Give pre-purchase guidance, support eligible order corrections, and help after delivery. ## Skills - [AI Store Agent skills](https://www.buyscout.ai/skills): Browse the published sales, product-knowledge, and customer-support skills available to merchants. - [Personalized Assistance](https://www.buyscout.ai/skills/personalized-assistance): Use the current page, browsing behavior, cart context, and permitted order context to keep guidance relevant. - [Product Recommendations](https://www.buyscout.ai/skills/product-recommendations): Clarify shopper needs and recommend relevant products from the merchant's current Shopify catalog. - [Size & Fit Guidance](https://www.buyscout.ai/skills/size-fit-guidance): Explain size and fit choices from size charts, product measurements, and shopper preferences without guaranteeing fit. - [Smart Upsells](https://www.buyscout.ai/skills/smart-upsells): Suggest catalog-grounded upgrades, bundles, and add-ons that respect shopper needs and budgets. - [Smart Cross-sell](https://www.buyscout.ai/skills/smart-cross-sell): Use catalog relationships and shopper context to suggest relevant complementary products. - [Product Expert](https://www.buyscout.ai/skills/product-expert): Answer detailed product questions using merchant catalog data, documents, policies, and approved guidance. - [Instant FAQ Answers](https://www.buyscout.ai/skills/instant-faq-answers): Answer product and policy questions from current catalog data, store pages, and merchant guidance. - [Order Tracking](https://www.buyscout.ai/skills/order-tracking): Provide current order, fulfillment, and supported carrier-tracking updates. - [Returns & Refunds](https://www.buyscout.ai/skills/returns-and-refunds): Check documented return eligibility, collect request details, and prepare exceptions for merchant review. - [Auto Human Handoff](https://www.buyscout.ai/skills/auto-human-handoff): Escalate unresolved shopper conversations to merchant support with the relevant context. - [Multilingual Support](https://www.buyscout.ai/skills/multilingual-support): Support shoppers across languages while preserving store and product context. ## Channels - [AI Store Agent channels](https://www.buyscout.ai/channels): See how one Shopify-connected AI Store Agent works across website chat, WhatsApp, Instagram, Messenger, TikTok, and SMS. - [Website chat](https://www.buyscout.ai/channels/website-chat): Offer on-site product guidance, cart help, proactive assistance, and human handoff. - [WhatsApp](https://www.buyscout.ai/channels/whatsapp): Support product guidance, cart recovery, campaign conversations, order updates, and handoff on WhatsApp. - [Instagram](https://www.buyscout.ai/channels/instagram): Turn Instagram DMs, Story replies, and ad-started conversations into guided shopping and support. - [Messenger](https://www.buyscout.ai/channels/messenger): Guide shoppers from Facebook ads, Page messages, comments, links, and QR codes into Messenger conversations. - [TikTok](https://www.buyscout.ai/channels/tiktok): Provide product guidance and support through TikTok direct messages and Direct Messaging Ads. - [SMS](https://www.buyscout.ai/channels/sms): Answer shopper texts, support orders, recover eligible carts, and hand exceptions to the merchant team. ## Industries - [AI Store Agent by industry](https://www.buyscout.ai/industries): Explore vertical-specific shopping guidance for apparel, beauty, electronics, home and garden, health and wellness, sports and outdoors, jewelry, pets, baby and kids, and food and beverage stores. ## Customer stories - [AI Store Agent customer stories](https://www.buyscout.ai/stories): Browse merchant examples covering store needs, the work the AI Store Agent handled, and measured business results. - [NightCap](https://www.buyscout.ai/stories/nightcap): See how a drink-spiking prevention brand handles customization questions for custom orders. - [Scott Barnes Cosmetics](https://www.buyscout.ai/stories/scott-barnes): See how a beauty brand connects shopper inspiration to palettes, products, brushes, and complete looks. - [LHS](https://www.buyscout.ai/stories/lhs): See how a lifestyle retailer answers luggage, shipping, warranty, feature, and customization questions. ## Pricing and ROI - [AI Store Agent pricing](https://www.buyscout.ai/pricing): Review current plans, usage limits, included skills and channels, billing choices, and enterprise options. - [AI Store Agent ROI calculator](https://www.buyscout.ai/roi-calculator): Estimate support savings and incremental revenue using a Shopify store's own traffic, order, and support inputs. ## Guides - [AI Store Agent blog](https://www.buyscout.ai/blog): Browse merchant guides about setup, catalog preparation, product discovery, recommendations, and measurement. - [AI Store Agent ROI Calculator for Shopify](https://www.buyscout.ai/blog/ai-store-agent-roi-calculator-for-shopify): Estimate incremental gross profit with an editable calculator and explicit attribution cautions. - [AI Store Agent vs. Chatbot vs. Shopping Assistant](https://www.buyscout.ai/blog/ai-store-agent-vs-chatbot-vs-shopping-assistant): Compare the three product categories by discovery, support, approved actions, data needs, and human handoff. - [Build vs. Buy a Shopify AI Store Agent](https://www.buyscout.ai/blog/build-vs-buy-an-ai-store-agent-for-shopify): Compare build, buy, and hybrid approaches with a TCO worksheet, ownership matrix, decision tree, and vendor checklist. - [Conversational AI Product Recommendations for Shopify](https://www.buyscout.ai/blog/conversational-ai-product-recommendations-for-shopify): Design recommendations that preserve hard constraints, ask useful questions, and explain each shortlist. - [Shopify Product Discovery: Search, Filters, or AI?](https://www.buyscout.ai/blog/how-shopify-shoppers-discover-products): Decide when search, filters, product recommendations, or conversation best fit a shopper's intent. - [Shopify Catalog Checklist for AI Product Recommendations](https://www.buyscout.ai/blog/shopify-catalog-checklist-ai-product-recommendations): Audit product data, variants, markets, policies, and test questions before relying on AI recommendations. - [How to Use Customer Questions to Improve Shopify Product Pages](https://www.buyscout.ai/blog/use-customer-questions-improve-shopify-product-pages): Turn recurring shopper questions into verified content gaps, prioritized changes, and measurable decisions. ## Optional - [AI Store Agent privacy policy](https://www.buyscout.ai/agent/privacy): Review how BuyScout® collects, uses, shares, retains, and protects data for the merchant product. - [AI Store Agent terms](https://www.buyscout.ai/agent/terms): Review the terms and conditions governing BuyScout® services. - [Data deletion instructions](https://www.buyscout.ai/agent/data-deletion): Learn how to disconnect a channel or request deletion of data held by BuyScout®. - [Contact BuyScout®](https://www.buyscout.ai/contact): Find the team's email, phone number, and office address. - [Sitemap](https://www.buyscout.ai/sitemap.xml): See the complete set of indexable BuyScout® website URLs, including localized pages.