SabertoothPro increases device-to-plan attachment by 24%

公司简介

SabertoothPro provides mobile and home connectivity products for people who need internet access beyond a conventional wired connection. Its catalog includes 4G and 5G hotspot devices, domestic and international data plans, routers, signal boosters, and related technology for households, travelers, remote workers, RV users, and businesses.

挑战

Connectivity is a high-consideration purchase. Before ordering, a shopper may need to understand which device supports the required number of connections, whether a plan is intended for domestic or international use, and how their streaming, video-call, gaming, or work habits affect the choice.

The terminology can create another barrier. Network generations, carriers, data allowances, device limits, subscriptions, and security features all matter, but they are difficult to compare across several product pages. A technically capable shopper may research each detail; everyone else is likely to contact support, delay the decision, or buy a device without the right plan.

SabertoothPro needed to reduce that uncertainty while preserving the important conditions and compatibility details behind every recommendation.

A device bought without the right plan is a return waiting to happen.

解决方案

BuyScout became a digital connectivity advisor trained on SabertoothPro's catalog, plan information, and store policies.

BuyScout begins with the shopper's use case rather than a specification sheet. It can ask where the connection will be used, whether the shopper expects to travel, how many devices need access, and whether the priority is video calls, streaming, general browsing, or another workload. From there, it guides the shopper toward a relevant device category and plan, explaining the tradeoffs in plain language.

The agent also connects decisions that would otherwise happen on separate pages. When a shopper examines a hotspot, BuyScout can surface the corresponding plan options and remind them of relevant device requirements before checkout. If a question depends on coverage, policy terms, or account-specific information, it directs the shopper to the appropriate source or merchant support instead of presenting an assumption as a guarantee.

助理负责的工作

• Starts from the use case — where the connection lives, how many devices, what workload
• Guides the shopper to a device category and a plan that matches it
• Surfaces plan options alongside the hotspot before checkout
• Routes coverage and account-specific questions to the right source

成效

With the device and subscription treated as one guided decision, device-to-plan attachment among BuyScout-assisted orders increased by 24%. Conversion among shoppers who engaged with the agent rose by 16% as more visitors reached a clear, well-informed choice without leaving the store to decode the product range.

The same guidance reduced repetitive compatibility questions requiring staff attention by 31%. The team could spend less time restating product-page details and more time helping with complex environments and account-specific needs.