3B+
monthly active people on WhatsApp
Meet shoppers where they already message
Bring product and order questions into a familiar thread—no new support surface to learn.
BuyScout® AI Store Agent for WhatsApp
Sell and support on WhatsApp
Recover carts, answer questions, and keep orders moving in one conversation.
GDPR & AI Act compliant
5.0on
4.8on
5.0on
4.8on5.0onWhy WhatsApp + BuyScout®
WhatsApp keeps product questions, timely follow-up, cart recovery, and order help in a familiar two-way thread—backed by the same Shopify context that powers BuyScout® on your storefront.
1B+
daily business threads across Meta messaging apps
Turn follow-up into conversation
When a shopper replies, a cart, launch, restock, or order message becomes a live exchange.
One thread
from product question through cart or handoff
Keep the shopping context together
Carry product, variant, checkout, and customer context into the thread and any human handoff.
Sources: Meta, Q1 2025 earnings call (2025) · Meta, Business Agent announcement (2026)
What BuyScout® does on WhatsApp
BuyScout® can keep WhatsApp Business conversations grounded in relevant Shopify context as shoppers move between messaging and the store.
- AI Store Agent:
Northstar SupplyRidgeWalk Wide · Size 8northstar.example/products/ridgewalk-wide
Human handoff and unified inbox
BuyScout® sends the full thread, related products, cart or order context, and unresolved question to the unified inbox, then pauses while a teammate owns the conversation.
Connected channels
WhatsApp
Website chat
Instagram
Messenger
TikTok
SMS
Unified inboxEvery conversation in one queue
Merchant review neededFull thread and shopping context attached
Assigned to teammateAI paused
How BuyScout® starts helping
Connect WhatsApp Business
Connect your WhatsApp Business Account and business phone number to BuyScout®.
Reads your store automatically
BuyScout® uses the Shopify products, store pages, policies, availability, cart, and order context already connected for website chat.
Use your existing AI Store Agent settings
BuyScout® applies the same store knowledge, AI behavior, handoff, and store-action settings used by website chat. No separate WhatsApp behavior setup is required.
Optional testing
Merchants can send a test WhatsApp message to confirm the connection and handoff path before sharing the channel with shoppers.
Where WhatsApp has limits
- Business-initiated messages must meet WhatsApp's requirements. BuyScout® checks whether a message can be sent, uses an approved template to start a conversation or send outside WhatsApp's 24-hour customer-service window, and respects opt-out requests.
- WhatsApp controls template approval. WhatsApp can review, approve, pause, or reject message templates. BuyScout® uses only templates that WhatsApp has approved and surfaces their current status to the merchant.
- Private actions require proof. BuyScout® reveals private order or account information only after secure verification and asks for confirmation before an eligible consequential action.
- Exceptions reach a teammate. Policy exceptions, disputes, safety concerns, and requests without reliable store evidence move to a person with the conversation context attached.
Frequently asked questions
BuyScout® continues the conversation with the saved cart and checkout context, answers follow-up questions, and helps the shopper return to checkout.
The shopper's reply opens or refreshes WhatsApp's 24-hour customer-service window. BuyScout® continues with the relevant product, cart, or campaign context, answers the question, and guides the thread toward checkout or handoff.
No. BuyScout® requires an authenticated customer flow or secure one-time verification before showing private order details or performing an eligible change. Channel identity alone is not proof of order ownership.
An approved template is required to start a business-initiated conversation or send after WhatsApp's 24-hour customer-service window has closed. While that window is open, BuyScout® can send the ordinary replies WhatsApp permits.
BuyScout® uses the referral and ad context Meta provides, plus any configured campaign mapping. If that context is incomplete, it asks a focused question before recommending a product or checkout path.
A teammate can see the WhatsApp thread and its relevant shopping context in the unified inbox, then reply in the same conversation while BuyScout® pauses.
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Keep every WhatsApp conversation moving
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